Tuesday, February 15, 2005

Batteries...not the next pink

Battery maker Rayovac announced today it will change its name to Spectrum Brands, to better reflect the wider range of products offered this year.

The company will be selling lots of lawn, garden and specialty pet supplies, and maybe the Ray-o-pet and Dog-o-vac brands didn't test well in focus groups.

The new products were acquired last month, along with the name Spectrum Brands, from a $1.2 billion acquisition of United Industries, which itself does about $1 billion in sales per year to Lowe's, Home Depot, Wal-Mart, PETCO, and PETsMART.

Hopefully they'll include batteries with their dog toys.

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