Thursday, June 28, 2012

Expanding pet services into real estate

Luxury dog service company The Spot Experience announced a partnership with New York-based Rose Associates to provide a full line of in-house and outdoor dog services to 4,500 residents in two dozen buildings.

This expansion aligns with consumer spending demographics on pet services, showing that over 50% of the market, or approximately $2.5bn, is supported by households making over $100,000 per year.

A unique selling value combined with a high-income buying spree sounds like a winning proposition to me. The company cites this deal as a "first" of its kind, and my guess is, not the last.

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Friday, June 15, 2012

Is Your Business Pet-Friendly? Why Not?

A good article by SmartMoney Magazine on pet travel also highlights how diverse businesses profit by leveraging their existing pet-owning customer base.

Airlines, hotels, restaurants and retailers like Orvis are mentioned.

Check it out: "Pack Mentality: More People Than Ever Are Traveling With Pets," by Anne Kadet, SmartMoney Magazine, June 13, 2012

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Tuesday, June 05, 2012

Dog Days of Summer TV

Strong pet industry spending over the last few years is reflected in entertainment media as TV, film and other content providers market to the appealing demographics of dog owners.

Press reports indicate that CBS, Disney, Time Warner and Discovery Communications are all launching dog-related television shows this year ("TV cameras trained on dogs during summer 2012", by Sue Manning, Associated Press, May 29, 2012).

The common theme of rescue dogs, shelter dogs, and misbehaving dogs taps into the deep emotional bond that drives many pet parents to extreme levels of dedication and spending. And more media focus proactively creates new marketing and advertising channels.