Wednesday, January 21, 2009

Pet Owner Buying Habits Changing

Even though pets may be toward the bottom of the list of things to cut back on, consumers are still forced to rethink many pet industry purchases these days. Pet food sales seemed to survive mid-2008 price increases and reduced portion sizes, but other segments may not be so lucky as consumers cut back on optional products and services.

The New York Times reports on the do-it-yourself (DIY) trend among consumers, how it's affecting services businesses, including pet care services, and how retailers like Target are adjusting marketing strategies to meet this rapid change in consumer behavior. (Outsourced Chores Come Back Home, by Catherine Rampell, The New York Times, Jan 19, 2009).

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