Disney Expands into Pet Market
Reuters reports that The Walt Disney Company (NYSE:DIS) plans to expand its range of pet products globally, producing collars, clothing and bedding for pets by licensing its valuable portfolio of characters.
Current lines include a Pirates of the Caribbean aquarium and an Old Yeller private label dog food. Details on the expansion plans were not provided.
Licensing arrangements generate about 70% margins for Disney, and consumers worldwide bought $21 billion of products branded by Disney last year ("Disney barking up a new tree with pet products," by Jeffrey Goldfarb, Reuters, June 7, 2006).