Not in the Pet Industry? Maybe You Are
The independent product evaluators at Consumer Reports magazine seem to be paying more attention to pets these days. Besides reporting on dog and cat products and services recently, including airline policies for pet travel, they are beginning to address the impact of a dog or cat on household products they test.
The October 2006 rating of vacuum cleaners includes a sidebar explaining how they are adjusting methodology to allow for pets, most notably they collected six months worth of cat hair and mashed it into a rug. The surprise is how poorly some top-rated vacuum cleaners performed.
Just another reminder that a large percent of almost everyone's target market owns pets.