Animal Planet adopts Petfinder

Animal Planet, owned by Discovery Communications, adopted Petfinder.com and PetsIncredible as it expands its reach into consumer channels. Earlier in 2006 the company announced plans to bring its Animal Planet Expo to twelve locations in the U.S. PetsIncredible sells DVDs for pet owners and trainers, and the popular adoption site petfinder.com generates 120 million page views each month, according to Mediaweek.