Burt's Bees Expands Product Line Into Dog Care

Maker of natural personal care products Burt's Bees has entered the pet industry by extending its products to dogs. Grooming and oral care dog products in the Natural Pet Care line, including shampoos, maintain the same standards as their human counterparts, for example containing no phthalates or synthetic fragrances.

By leveraging existing strengths (and love of pets), the company should benefit from this move. Historically, pet trends follow human ones, especially in health. In the pet industry itself, preventive care, holistic treatments and natural products have all seen healthy growth over the last few years.

Disclaimer: as a consumer of Burt's Bees products, I'm biased and can't wait to try these out.