Wednesday, August 24, 2005

PetSmart to rebrand with new logo

PetSmart, the nations largest pet retailer, will reposition its brand in the marketplace, introducing a new logo and nationwide advertising campaign on September 7.

"Mart to Smart" represents the culmination of over a year of planning, according to the company, and the new marketing strategy aims to develop brand awareness and bring in new customers in target markets.

Nationwide television, magazine and radio advertisements will emphasize pet food and low prices, introducing the new brand in the company's largest ad campaign in the last few years.

The retailer will emphasize 'Smart' over 'Mart' and has released previews of the new PetSmart TV commercials.

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