Thursday, June 28, 2012

Expanding pet services into real estate

Luxury dog service company The Spot Experience announced a partnership with New York-based Rose Associates to provide a full line of in-house and outdoor dog services to 4,500 residents in two dozen buildings.

This expansion aligns with consumer spending demographics on pet services, showing that over 50% of the market, or approximately $2.5bn, is supported by households making over $100,000 per year.

A unique selling value combined with a high-income buying spree sounds like a winning proposition to me. The company cites this deal as a "first" of its kind, and my guess is, not the last.
 

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