Dog Days of Summer TV
Strong pet industry spending over the last few years is reflected in entertainment media as TV, film and other content providers market to the appealing demographics of dog owners.
Press reports indicate that CBS, Disney, Time Warner and Discovery Communications are all launching dog-related television shows this year ("TV cameras trained on dogs during summer 2012", by Sue Manning, Associated Press, May 29, 2012).
The common theme of rescue dogs, shelter dogs, and misbehaving dogs taps into the deep emotional bond that drives many pet parents to extreme levels of dedication and spending. And more media focus proactively creates new marketing and advertising channels.