The Pet Economy
BusinessWeek dedicates its August cover story to Americans' spending spree on pets. The article has lots of great pet industry statistics. For instance half of all dog owners consider the pet's comfort when buying a car.
The Pet Economy, by Diane Brady and Christopher Palmeri, BusinessWeek, August 6 2007.
Labels: advertising, demographics, dog cars, industry
Petco announced a partnership with Sittercity.com today, adding in-home pet sitting services to its lineup. While PetSmart (NASDAQ:PETM) focuses on bringing the customer to the store for daycare and PetsHotels, where they subsequently load up on high-margin tennis balls and the like, Petco is going in the other direction, extending its reach directly into the consumer's home. Here's the