Friday, October 14, 2005

Halloween Dog Costumes

The American Kennel Club (AKC) reported that 10% of owners will dress their dogs in costumes for Halloween, 49% like the idea, and that women are 6% more likely than men to do so.

The survey, conducted for the AKC by Kelton Research, sampled 1,000 adults in the U.S., 500 dog owners and 500 non-dog owners.

Separately, a survey of shoppers conducted by August Partners for The Macerich Co. reported that 21% of 4,300 respondents will dress up their pets for Halloween ("Trick or Treat. Arf!" Retail Traffic Magazine, Oct 1, 2005).

This implies an interesting marketing experiment: selling pet products to non-pet owners. For example, amongst the ubiquitous Halloween-branded packages of candy at every grocery store in the nation could be similarly packaged dog treats targeted at people who do not own pets, but may find some at their door on Halloween. Also, "Trick or Treat" from a dog's point of view could have devastating effects on your flower garden or lawn.

My question is, has this been attempted in any pet product category, and if not, is it only a matter of time?

Halloween tips for pet owners by the American Kennel Club.

Some dog costumes on the web:

Pampered Puppy is always a source of great dog accessories.

Petco's website has been heavily Halloween'd

PetSmart has a small image on the lower right of the page for dog costumes.

Target has dog costumes but they are difficult to find on their site.

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