Friday, March 16, 2007

PR Strategy Needs a Recall

Menu Foods, one of the largest pet food manufacturers in North America, announced a recall this morning but failed to name affected brands, saying they will be available tomorrow morning on their website that currently doesn't function. Since they make pet food for Wal-Mart (WMT), Safeway (SWY), Kroger (KR), and many more, people were left understandably confused.

So far, Proctor & Gamble Pet Care (PG) and Safeway have taken the proactive move of recalling their labels possibly affected by their manufacturer, possibly compelled by Menu Foods vague press release that resulted in Friday night newscasts in major cities across the nation asking questions but getting no answers.

[update]
Purina (Nestle), Hills (CL), Petco and PetSmart (PETM) also made proactive moves before the affected brands were announced.

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2 Comments:

At 6:48 AM, Blogger Palm Springs Savant said...

I work for PETCO, we took this very seriously as soon as we heard and removed any related product from the shelves as a precaution as a safety measure for animals. I posted PETCO's information on my own blog as well:
www.rickrockhill.blogspot.com

 
At 11:19 AM, Blogger Michael Dillon said...

And it looks like Menu Foods website is now functioning properly. Check out the recalled brands at http://www.menufoods.com/recall/

 

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