Thursday, April 17, 2008

Ralph Lauren Dog Accessories


More than four years after introducing a popular dog polo shirt and cashmere sweater, Ralph Lauren now boasts 16 different dog accessories, including a wider range of trendy shirts, a hoodie, a trench coat, and leather collars and leashes.

Catering to the broad swath of American consumers that own dogs, every retail store allows dogs. And the company's website has vastly improved since I last blogged about it three years ago.

It seems to be a solid strategy to appeal to certain pet parents, with dog products and marketing co-ordinated at the retail level and online. This picture, for instance, is for a human tote bag sold on a Mother's Day page.
 

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Monday, February 18, 2008

Pet Owner Spending Trends in the U.S.

A new report has just been published on nationwide pet owner spending trends.

The aging population, childless consumers and the ascendancy of high-income baby boomers are analyzed by their pet spending habits. Charts and tables are included using data from the Department of Labor, Bureau of Labor Statistics that highlight core trends in U.S. consumer spending by income, age, general region, and family composition.

The Pet Industry 2008 Strategic Outlook is our annual report, written for businesses marketing to pet owners.
 

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Wednesday, November 15, 2006

Coach pet accessories in 2006

New for the 2006 holiday season from Coach is a private label pet carrier costing $398. This continues a relatively slow expansion into pet supplies for the company.

Related Posts:
Aug 2007 Paco Collars - Handmade Leather Dog Collars
Sep 2005: Coach dog collars and leashes online
Jun 2005: Coach pet accessories in 2005

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Tuesday, October 03, 2006

Luxury Pet Products

Retailers continue to appeal to pet owners. Whether looking for broader customer reach or attracted by high profit margins, this trend is evident across the range of retailers, from dollar stores to luxury boutiques. Even Target and Wal-Mart are moving upmarket, but what's at the top?

Neiman Marcus just released the new Christmas Book, featuring a much larger selection of luxury pet accessories than last year, including a $185 dog leash that matches personal accessories and an Italian-designed dog house for $8,000. Notably, there's also a Neiman Marcus-branded pet throw costing from $485 to $800.

Macy's launched it's second pet department in Philadelphia last month. The first 'Pet on the Woof' boutique opened in NYC last year.

Harrod's in the UK holds an annual pet fashion show called Pet-a-Porter.

And one of my favorite online luxury retailers, Pampered Puppy, recently wrote about brand extensions from the likes of Kate Spade, Von Dutch and Burberry.

Read More:
Neiman Marcus
Marco Morosini
Pampered Puppy

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Thursday, October 27, 2005

Pets around the globe

Countries around the world are undergoing legal, cultural and industry-related changes involving pets as they continue their integration with our lives.

In the U.S. the fact that a dog serial killer in Hong Kong made the front page of yesterday's Wall Street Journal - a story with no tangible business angle but evoking a strong gut reaction - emphasizes the growing trend of humanizing pets ("On a Hong Kong Trail, A Serial Dog Slayer Terrorizes Pet Owners" by Kate Linebaugh, The Wall Street Journal, Oct 27, 2005). Anyone up for a stakeout?

In China, the number one consumer of dog meat in the world, there is a concerted effort underway to remove it from stores and menus before the international community arrives for the 2008 Olympics in Beijing. The government has relaxed pet ownership rules as a burgeoning monied class in a one-child society seeks companionship and retail therapy.

The result is a country with restaurants that serve dogs as well as restaurants that simply serve dog. The pet industry in China has exploded and I expect it to maintain strong growth for the next few years. At least.

Photo by Elizabeth Dalziel, AP

In Rome, citizens must now walk their dogs at least once a day, or face a fine. Expect a spike in sales of dog collars and leashes in Roman retail stores, just in time for the holidays.

In London, the government recently announced an animal welfare bill touted as the most significant in nearly a century. Provisions include increasing fines and prison time significantly for cruelty violations and prohibiting sales of animals to minors.

In Taiwan, the Council of Agriculture recently announced new policies regulating the import, export and sale of pets in response to strong pet ownership statistics.

Related Posts & Links:
Airline pet law goes into effect
The family dog
 

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Thursday, September 22, 2005

Coach dog collars and leashes online

Well in advance of the holiday season, Coach, Inc. (NYSE:COH) has begun selling a new line of dog collars and leashes on its website.

Costing between $42 to $68 may seem expensive for dog collars, but these high-end pet accessories should appeal to the existing Coach customer, who might be used to paying the same amount for a keyring.

Related Posts:
Paco Collars - Handmade Leather Dog Collars
Coach dog carrier for 2006
Coach pet accessories in 2005
Polo Ralph Lauren dog apparel
Isaac Mizrahi and Michael Graves at Target.

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Tuesday, June 28, 2005

Coach pet accessories in 2005

Coach, Inc. (NYSE:COH) is gearing up for another holiday season full of innovative marketing strategies by once again taking advantage of the $35 billion pet industry. While not currently available, Coach pet accessories will be re-introduced during the critical holiday shopping season in 2005.

"For the holiday period, Coach's popular core assortment of collars and leashes will be back again, both online and in-store through the company's Coach by Special Request gift guide," said Andrea Shaw Resnick, vice president of investor relations at Coach, in an interview with Dillon Media.

Visitors to the website and the store will have 24 hour shipping options available, no doubt in order to quickly raise their pet up to their own fashion standards.

Related Posts:
Paco Collars - Handmade Leather Dog Collars
Coach dog carrier for 2006
Coach dog collars and leashes available online
Polo Ralph Lauren Dog Apparel
Isaac Mizrahi and Michael Graves at Target

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Sunday, June 12, 2005

Polo Ralph Lauren dog apparel

See The Update From April 2008: Ralph Lauren Dog Accessories

In 2003 Ralph Lauren had a successful holiday season selling Polo dog shirts. The company has since added a $95.00 cashmere dog sweater to the dog line, which at three times the cost of the shirt suggests continuing popularity with the products.

Appealing to the pet owner who shops in-store, the company notes on its website that all Polo Ralph Lauren retail stores are pet-friendly, offering a gourmet pet treat or a walk while you shop.

The website, however, is not quite so dog-friendly. The dog apparel is not emphasized on the site, to be found only after the visitor clicks on the 'Gifts' link, and then a sub category link.

The inability to instantly find dog apparel from the homepage and other categories seems to this industry watcher to be a missed opportunity in the thriving pet market.

But perhaps this is simply another example of a retail website playing catch up to its own stores and its competitors. Polo displays this symptom by lacking any search functionality on a large e-commerce website, putting it at a strategic disadvantage to its online peers.

Source: www.polo.com

Related Posts:
Paco Collars - Handmade Leather Dog Collars
Coach dog collars and leashes available online
Coach pet accessories in 2005
Isaac Mizrahi and Michael Graves at Target.

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